“Burger King’s new Whopper is 0% beef. That’s a big deal.”

“Plant-based meat just went mainstream. Starting April 1, Burger King is selling a new kind of Whopper that it claims is identical in taste to its traditional beef patty, with just one difference: It contains zero beef. No, that’s not an April Fools’ joke (though some people, including in the Vox newsroom, wondered if it might be). The new beefless burger is a partnership with the startup company Impossible Foods, which will supply patties made with heme, a protein cultivated from soybean roots that mimics the texture of meat — convincingly, by the sounds of it.”


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