“Everlane Is Eliminating Virgin Plastic From Its Business—Starting With a New Outerwear Collection”

“There are more than eight billion tons of plastic on Earth. That’s more than one ton of plastic for every human being on the planet. The scary truth is that if we don’t address the overwhelming blight of plastic, a material that doesn’t biodegrade, we won’t have much of an environment by 2040. The situation calls for grand gestures, and Everlane is leading the pack with a pledge to remove all virgin plastic from its business by 2021 and by introducing a new material, called ReNew, made from recycled plastic bottles. ReNew is being launched this month in a 13-piece outerwear collection for men and women, priced from $55 to $198, which includes parkas, anoraks, fleeces, and puffers.”


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