“How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water”

“By now, you’ve likely heard the argument to eat less meat for the health of the planet. Heck, even BeyoncĂ© has been pushing this message, dangling the prospect of free concert tickets for life before fans to raise interest in plant-based eating for the environment. But if you’re an omnivore starving while staring at a menu, it can be hard for the future of planet Earth to compete with the appeal of a big, juicy burger. “The language for meat, and beef in particular, just sounds so much more delicious,” says Daniel Vennard. And labels like “meat free,” “vegan” and “vegetarian” tend to be turnoffs for consumers. “People don’t create positive associations with how it’s going to taste and don’t feel it’s very indulgent.””

https://www.npr.org/sections/thesalt/2019/02/10/692114918/how-to-get-meat-eaters-to-eat-more-plant-based-foods-make-their-mouths-water

Leave a Reply